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Building design systems
that scale with AI

Senior Product Designer specialising in Design Systems and AI-assisted workflows. 8+ years helping teams build accessible, scalable systems.

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Featured Work

Design systems projects that transformed how teams work

Component Library illustration
Component Library Governance Multi-platform

Component Library Consolidation

Unified 4 fragmented libraries into a single source of truth, eliminating 75% component duplication and establishing governance across web, iOS, Android, and email platforms.

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Token Architecture illustration
Design Tokens Architecture Theming

Token System Scaling

Scaled token architecture from 30 app-specific tokens to 320+ cross-platform primitives and semantic tokens, enabling consistent design decisions across web, app, and email.

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AI Documentation illustration
AI Documentation Zeroheight

AI Documentation Automation

Built an AI agent using Figma MCP and Claude to auto-generate Zeroheight component documentation, saving 160+ hours on documentation work across 50 components.

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AI Newsletter illustration
AI Newsletter Automation

AI Newsletter Automation

Created an AI agent that automatically generates monthly design system newsletters, summarising updates, new components, and changes—saving 5 hours per month.

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What People Say

From colleagues, managers, and collaborators

"His attention to detail, problem-solving skills, and dedication to producing user-centered designs are helping the squad to consistently do the best we can for our customers. His commitment to intuitive and appealing designs enhances the user experience, positively impacting our projects."

Anonymous
Bupa

"I worked closely with Matt for a couple of years on a number of strategic projects and I'd highly recommend working with him. He thinks carefully about problems, is curious and asks important questions, has a strong attention to detail and is highly collaborative, adapting his style to different stakeholders."

Lizzie Hedges
Senior Product Designer, Money Saving Expert

"Matt is a super talented designer who has an integrated skillset. He is able to approach and deliver on a multitude of projects, from branding to UI, and traditional advertising. He engages with feedback, works hard to field a variety of options, and crafts to a high polish."

Dom Butler
Senior Creative, McCann London

"Working with him is a pleasure: he's a safe space to vent when things are frustrating, yet while we feel able to be honest about when things aren't going well, Matt also doesn't dwell on negatives — he keeps things moving in a positive direction."

Anonymous
Bupa

"Matthew is a highly skilled award winning designer with a strong leaning to all things digital. UI and UX are fast becoming his strong suit."

Dan Howarth
Head of Design, McCann London

"Matthew has a fantastic presence in the studio. His eagerness to learn and to develop his current skills and his current creative flair mixed with a happy, upbeat personality makes it a joy to work with him."

Tom Budden
Senior Designer, Grey
Matthew Thomas

About Me

I'm a Senior Product Designer with 8+ years specialising in Design Systems and AI-assisted workflows. Currently at Bupa, I've consolidated fragmented libraries, scaled token systems across platforms, and pioneered AI automation that saves teams hundreds of hours.

I focus on the intersection of traditional design systems foundations—token architecture, component governance, accessibility—and emerging AI capabilities that make teams more effective. My approach combines technical depth with practical implementation.

Design Systems Token Architecture WCAG 2.2 AI Automation Figma Component Design Design Ops Cursor Claude AI

Let's Work Together

Available for full-time roles in Design Systems and AI

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