Building design systems
that scale with AI

Senior Product Designer specialising in Design Systems and AI-assisted workflows. 8+ years helping teams build accessible, scalable systems.

View my work Download CV

Featured Work

Design systems projects that transformed how teams work

Component Library Multi-platform

Component Library Consolidation

Unified 4 fragmented libraries into a single source of truth, eliminating 75% component duplication and establishing governance across web, iOS, Android, and email platforms.

View Case Study: Component Library Consolidation
Design Tokens Architecture Theming

Token System Scaling

Scaled token architecture from 30 app-specific tokens to 320+ cross-platform primitives and semantic tokens, enabling consistent design decisions across web, app, and email.

View Case Study: Token System Scaling
AI Documentation Zeroheight

AI Documentation Automation

Built an AI agent using Figma MCP and Claude to auto-generate Zeroheight component documentation, saving 160+ hours on documentation work across 50 components.

View Case Study: AI Documentation Automation
AI Newsletter Automation

AI Newsletter Automation

Created an AI agent that automatically generates monthly design system newsletters, summarising updates, new components, and changes—saving 5 hours per month.

View Case Study: AI Newsletter Automation
Vibe Coding Cursor AI Development

Vibe Coding

Vibe coded a redesigned Virgin Active homepage using Antigravity and Claude AI—exploring how AI-assisted development can rapidly produce polished, functional interfaces.

View Case Study: Vibe Coding
Design Tokens Components Typography

Portfolio Design System

The tokens, typography, and components used to build this portfolio—documented as a working design system with primitives and semantic tokens.

View Design System: Portfolio Design System

What People Say

From colleagues, managers, and collaborators

"His attention to detail, problem-solving skills, and dedication to producing user-centered designs are helping the squad to consistently do the best we can for our customers. His commitment to intuitive and appealing designs enhances the user experience, positively impacting our projects."

Anonymous

Bupa

"I worked closely with Matt for a couple of years on a number of strategic projects and I'd highly recommend working with him. He thinks carefully about problems, is curious and asks important questions, has a strong attention to detail and is highly collaborative, adapting his style to different stakeholders."

Lizzie Hedges

Senior Product Designer, Money Saving Expert

"Matt is a super talented designer who has an integrated skillset. He is able to approach and deliver on a multitude of projects, from branding to UI, and traditional advertising. He engages with feedback, works hard to field a variety of options, and crafts to a high polish."

Dom Butler

Senior Creative, McCann London

"Working with him is a pleasure: he's a safe space to vent when things are frustrating, yet while we feel able to be honest about when things aren't going well, Matt also doesn't dwell on negatives — he keeps things moving in a positive direction."

Anonymous

Bupa

"Matthew is a highly skilled award winning designer with a strong leaning to all things digital. UI and UX are fast becoming his strong suit."

Dan Howarth

Head of Design, McCann London

"Matthew has a fantastic presence in the studio. His eagerness to learn and to develop his current skills and his current creative flair mixed with a happy, upbeat personality makes it a joy to work with him."

Tom Budden

Senior Designer, Grey

Matthew with his family

About Me

When I'm not knee-deep in design tokens, you'll find me at music festivals discovering new DJs and bands, attempting to perfect my backhand on the tennis court, or convincing my son that watering tomatoes is genuinely exciting (it is).

I'm big on balance—gym sessions, eating things that are actually green, and protecting my headspace. We love travelling as a family—Bali was incredible—and we're already planning our next adventure.

Gardening has become my unexpected therapy. There's something satisfying about growing your own veg and teaching a little one that food doesn't just appear in the fridge. Muddy hands, proud moments.

Family Adventures Festival Season Live Music Tennis Gym & Wellness Gardening Travel Growing Veg

Let's Work Together

Available for full-time roles in Design Systems and AI